• comment
  • Views:

German designer Hartmut Esslinger reveals some of his early Apple computer and tablet designs that were never produced in a new book entitled, "Design Forward".

Apple used Esslinger's company Frogdesign extensively in the 1980s. When Steve Jobs saw the work that Frogdesign was doing for Sony he offered them a 2 million/year contract to open an office in Silicon Valley. Jobs wanted them to create a signature look for the new Macintosh line and together they built the Apple IIc which was introduced in 1984.

Designboom met Hartmut Esslinger shortly before a presentation in Hong Kong and was given a copy of the book.

He introduced us into the strategic planning of apple and his personal friendship with steven jobs. in this article, designboom takes a look back at esslinger's designs of the early 80's, where the images document prototypes, concepts and explorations of apple's computers, laptops and tablets.

The book is available on Amazon for $26.40. Take a look at a few photos below or hit the link for more...

Read More via iclarified

You can follow us on Twitter or join our Facebook fanpage to keep yourself updated on all the latest on Apple and iOS(iPhone & iPad).