Next year is shaping up to be a one of the biggest years in Apple's history.
It will be the first full year without Steve Jobs (since it returned to the top of the tech industry.)
It will be facing tougher competition than ever in its two most important business lines: Tablets and smartphones.
It should release a brand new iPhone.
There is a ton of speculation that an Apple TV will be launched next year.
Technology web Businessinsider has summarized 10 ways Apple might be destroyed by Tim Cook in the next year. Check them out.
1.Let the smartest people walk out the door
While Steve Jobs got all the credit in the world for Apple's success, the truth is that he was helped by his executives, designers, and engineers.
Those people were extremely loyal to Jobs. They believed in what he said, and what he created at Apple.
Is Tim Cook as compelling as Steve Jobs? Heck no. So, he's going to have a harder time keeping people at Apple than Jobs. His number one priority should be keeping the smartest, best people in the world working at Apple.
2.Release an iPhone 4S II instead of an iPhone 6
Apple's consumers are buying up the iPhone 4Ss faster than Apple can make them. So, it obviously doesn't matter that much that the phone has looked the same for two straight years.
Could Tim Cook get away with offering the same looking phone for three straight years? Probably! As long as Apple says it's the latest and greatest.
Should he try to get away with it? We don't think so. Eventually consumers will get bored of the same old, same old.
3.Release a bad Apple TV
Just because there's rampant speculation about an Apple TV doesn't mean Apple has to release a television!
We've heard Apple was ready to release a redesigned iPhone this year, but Steve Jobs nixed it at the last minute. If it's not good enough, it's not good enough. Tim Cook should have that attitude.
If Apple's television just isn't ready, then don't put it out. No need to rush into the market with a subpar product.
4.Hire the wrong guy to run retail
Tim Cook has only one hole in his executive line up to fill: SVP of retail operations. Apple's retail business has become a really killer asset. It gives the company something the competition doesn't have, but desperately wants -- a place to define the brand, and serve customers. Whoever takes over the job will have to think of the next generation of Apple stores and how to prevent them from getting stale.