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Google Chairman Eric Schmidt confidently declares that Google is winning the war for mobile in an interview with Bloomberg.

Schmidt said Android is extending its lead over Apple at a rate that compares with Microsoft's domination of Apple in the 1990s.

Booming demand for Android-based smartphones is helping Google add share at the expense of other software providers, Schmidt said yesterday in an interview at Bloomberg’s headquarters in New York. Android snared 72 percent of the market in the third quarter, while Apple had 14 percent, according to Gartner Inc. Customers are activating more than 1.3 million Android devices a day, Schmidt said.

“This is a huge platform change; this is of the scale of 20 years ago -- Microsoft versus Apple,” he said. “We’re winning that war pretty clearly now.”

Google feels that by giving away Android to hardware partners that it will drive traffic to its other services such as Search and Maps.

“The core strategy is to make a bigger pie,” he said. “We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.”

via iclarified

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