ProtoSlice is a little but funny game, it was a related game to publisher's masterpiece Prototype 2 which will hit iOS in a short time. It is free on iTunes for iPhone, iPod touch, and iPad.
ProtoSlice isn't in unfamiliar creative territory for Small Ball. The game tasks users with pressing humongous buttons while avoiding and maneuvering sharp blades... which is pretty much what you do in Small Ball's other blade game, Slice. The catch in this one is that the blades are actually Prototype 2 protagonist James Heller's mutated hands. Heller is a viral freak, much like the series first dark hero Alex Mercer.
It is thought to be a tie-in game from Activision. As TUAW points out and we've talked about before on our show, Activision is not all that into the App Store despite raking in the dough with Call of Duty: Zombies. The trend for the publisher with its releases indicates that its more interested in promotion or exploitation than anything else. ProtoSlice's release is further is reinforcing this perception of the publisher's desires. Other big name publishers out there might be leveraging existing IP, but they're also creating new ones, too.