Apple has aired its first commercial for the gold iPhone 5s.
The ad debuted during a football game on FOX. Set to "Ooh La La" by Goldfrapp, it shows liquid gold spilling and taking the shape of a gold iPhone 5s. The device is then unlocked via the Touch ID Fingerprint Sensor.
Notably, Apple just launched its first print campaign with an ad for the iPhone 5s in The New Yorker.
Take a look below...