1996: Apple Purchased NeXT Software for $430 million. Steve Jobs returns to Apple as a part time consultant to the CEO. Apple was dying at that period of time, so Jobs started a revolution inside Apple which leading the world into a new computer age. 1998, Apple released the new iMac, which featured powerful computing at affordable prices ($999.00). The company launched a revolutionary marketing campaign around a new slogan: Think Different, spreading the idea that people who used iMacs were dreamers who could change the world.
The iMac design is sleek with a clear plastic case trimmed in translucent shades of blue or red, with a smaller mouse and keyboard. The iMac is pre-ordered over 150,000 times. After three years in charge, Steve Jobs had brought Apple back to greatness. That’s why he finally accepted to become full-time CEO of Apple in January 2000 — the first time one man became CEO of two public companies at the same time.
iMac is still one of the most received product of Apple in nowadays.