2:39PM We're off to get hands-on, and we'll be broadcasting again soon. Thanks for joining the fun!

2:38PM Sorry folks, no iPhone 5... yet....

2:38PM Wow, that's it!

2:38PM "I am so incredibly proud of this company and all of the teams who work so hard to bring all of the innovations you've seen today."

2:37PM "Now, when you look at each of these, they're great and fantastic and industry leading in and of themselves..." Tim is slowing down. Things are building up. "What puts Apple way out front is how they're engineered to work together so well."

2:37PM Called the iPhone 4S "the most amazing iPhone ever." But for how long

2:36PM Tim is back, re-capping things.

2:36PM "And that's the iPhone 4S. Thank you."

2:36PM On the 28th 22 more countries, and 70 countries by the end of the year. Over 100 carriers. "Fastest rollout ever."

2:36PM Sprint gets an iPhone!

2:35PM It'll hit US, Canada, Australia, the UK, France, Germany, and Japan. In the US it'll be Verizon, AT&T, and Sprint!

2:35PM Pre-orders for the 4S start this friday, the 7th. Available on October 14th.

2:35PM The 3GS and iPhone 4 will live on. The 4 is now $99 for 8GB. The 8GB 3GS will be free -- on contract.

2:34PM Yes, that's with carrier agreement.

2:34PM Phil's back. Black and white versions 16GB: $199, 32GB for $299, 64GB for $399.

2:34PM This video is still going, by the way. Hyperbole is flying around. It's incredible, amazing, gorgeous.

2:32PM By the way, the antenna design looks like the current Verizon version, with the same basic groove placement.

2:32PM We're still waiting for the big info: price and availability. Will this phone hit every carrier?

2:31PM Great?

2:31PM More demonstrations of Siri, including a guy booking meetings while running, Siri warning that he has a conflict. Meeting moved, dude didn't even have to lose his stride. Now you can even work while you're working out.

2:29PM Running down the specs again, new processor, new camera, all on a white background of course.

2:29PM "We're really excited about the iPhone 4S." They've made a video to show it off. Yeah, it's commercial time.

2:29PM Sounds like that's it for the iPhone 4s... Phil is giving us the run-down again. Question is: will we have one more thing?

2:28PM Works for English (US, UK, and Australia) plus French and German. It'll be beta to start, but there'll be more languages and services coming.

2:28PM it works out of the box, but "gets better" as it learns your voice.

2:28PM In other words: data connection most certainly required.

2:27PM Phil is back. There's now a microphone next to the space bar in the keyboard, and you can do dictaction. It's similar to Android, in that it's happening remotely

2:27PM So that's Siri, Scott's off the stage. "And that is the coolest feature of the new iPhone 4S."

2:26PM Scott asks "Who are you?" Siri says "I am a humble personal assistant." Humble for now, maybe. That round of applause might change things.

2:26PM ...searching the web, setting timers, and asking more obscure stuff that gets routed through WolframAlpha. "It is absolutely blow away."

2:25PM You can get a list of example of what you can do, including meetings, emails, directions, weather, stocks, looking up contacts, creating notes...

2:24PM Scott says "Get shopping." Apparently Siri won't do that for you.

2:24PM "How many days are there until Christmas?" Siri says: 82 days. Also, 2 months 21 days, 11 weeks 5 days, 58 weekdays, and .22 years.

2:24PM We'll all be impressed until Siri gets sentient. Then... well, we'll see.

2:23PM Scott's going on a bit here, but we're still impressed.

2:23PM "Define mitosis." Siri hits up WolframAlpha and spits back a definition.

2:22PM "Search Wikipedia for Neil Armstrong." Suddenly, the world's greatest American is up on screen, looking like a man's man in his space suit.

2:22PM Siri not only remembers, Siri knows.

2:22PM Scott's creating a reminder "Remind me to call my wife when I leave work." Siri asks to confirm and makes the reminder. Siri already knew who his wife is and set up a geofence around work.

2:21PM Scott then made a calendar appointment, all by talking. This is, seriously, some impressive stuff happening here.

2:21PM Siri always remembers.

2:20PM Siri automatically creates a text message and asks if he wants to send it off to Phil. Note that Scott didn't need to say Phil -- Siri remembered.

2:20PM Scott then asked Siri whether he had any appointments, Siri said he did not, and so Scott then said "Reply 'I can do Friday.'"

2:20PM Just hold down the button on the headset and say "Read my message" and Siri does so. Dutifully, obediently.

2:19PM Scott's talking about receiving a text message while you're phone's in your pocket, and you're wearing a Bluetooth headset.

2:19PM "Give me directions to Hoover Tower." Siri brings up Maps, shows the route, and you're good to go.

2:18PM Evvia Estatorio, you win! That place will probably be hopping later today.

2:18PM "Find me a great Greek restaurant in Palo Alto." Siri says (courtesy of Yelp) that she found 14 -- sorted by rating.

2:17PM Scott said that, not Siri, but she probably agrees.

2:17PM "It's that easy."

2:17PM "Wake me up tomorrow at 6am." Siri responds "Okay, I set it for 6am."

2:17PM "What time is it in Paris?" Siri responds: "The time in Paris, France is 8:16pm." Siri also brings up a live clock.

2:16PM Spoken, this time, using GPS lady voice. She gets around, that gal.

2:16PM "Do I need a raincoat today?" Siri responds "It sure looks like rain today."

2:16PM "What is the hourly forcast?" Siri responds in the same way.

2:15PM Bam, sunny and 70s. This is California, remember.

2:15PM "What is the weather like today?" Siri responds: "Here is the forecast for today."

2:15PM Scott Forstall is back up. Just hold down the home button and Siri will listen in.

2:15PM We're going to do a live voice recognition demo, despite Phil saying that's not always a good idea...

2:14PM What's Apple calling this? Siri it is.

2:14PM "Will it rain in Cupertino" or "Do I need an umbrella today?" Both the same question, but different ways of asking.

2:14PM Phil's wishing that devices could really understand you, that you didn't have to use a restricted lingo when asking for music or searching for directions.

2:13PM Siri time?

2:13PM Phil left one thing out. "It's a feature all about our voice."

2:13PM "The most amazing iPhone yet."

2:13PM Eight megapixel, 1080p, wireless mirroring, iOS 5, the works.

2:12PM The new 4S is "entirely new" on the inside, and Phil is re-capping the specs.