When all the world watching the Olympic opening ceremonies, you know what the smart ass Apple had aired three 'Mac Genius' ad called 'Labor Day', 'Mayday' and 'Basically'.

And I believe some of you may say why the mew Apple ads looks so bad, while valid, all seem to be because they are familiar with Apple gear — tech geeks; whereas these new ads are probably trying to focus on situations that the non-Apple/tech enthusiast might encounter. The problem is not that they are embarrassing, or not up to par with previous Apple ads that try to take a more “human” approach to selling their tech. The problem is that they are clearly marketed at Apple users, with Apple buzzwords flying around like an infestation of locusts.

Every spare moment in the ads is filled with words like “iTunes,” “iMovie,” etc. They are aimed at fairly savvy people, while those who are unfamiliar with Apple software/hardware will be crossing their eyes wondering what the hell they are talking about?

Any way you can judge them by yourself:

Labor Day is all about an Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.

Mayday is the Ad Featuring a Mac Genius on an Airplane.

"Basically" is the ad featuring the same Genius bar actor. It seems like this is the beginning of a new Apple ad campaign.