Samsung just announced its new flagship Galaxy S III smartphone, and this time it will finally not be called a "copy" to iPhone, as it really doesn’t look a thing like an iPhone. Just people start to laught at its industrial design: is the monstrosity shape a work of a lawyer?
But let’s not pay attention to that. Instead, let’s ask ourselves what we can glean from the first Samsung Galaxy S III ad, especially when comparing it to a thirty-second iPhone 4S commercial.
So what can we tell after watching that? Well, in Samsung’s 60 second ad, they only spend 10 seconds actually showing the device. The rest of the time, they are showing various vague and gauzy life scenes, like a baby holding your finger or skipping in the surf, all to the underlying plinking of an emotionally manipulative piano score.
And the iPhone 4S commercial? A 30 second ad, 27 seconds of which is spent showing the iPhone in action. Nothing to hide, the iPhone 4S can speak for itself. The iPhone doesn’t need to try to tangentially link itself to a bunch of syrupy Hallmark clichés to make an impression. It’s a life event in and of itself.
Which ad you prefer? Which phone you will buy after watched the ads?
It's an interesting contrast.