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18th January 2013, Singapore – The world’s leading mobile messenger app with social networking service, LINE, celebrates a historic milestone at the start of 2013!

The popular free instant messaging smartphone app has achieved the 100 million mark of users globally as of January 18th, less than two years from its launch in June 2011.


On this milestone, Akira Morikawa, CEO of NHN Japan, shares, “We at NHN Japan make sure that we are constantly steps ahead in terms of innovation to meet the needs and ever changing wants of our users. This achievement is a direct result of the efforts we have put in to making the LINE app appealing and relevant to our users. But we will not stop at the 100 million mark. We will continue to strengthen and improve our services to become the world’s number one mobile communication service.”

LINE initially started as a simple smartphone messenger service offering free messaging and calling functions with adorable communication tools such as Emoji, Stickers and Emoticon features. Following the success of LINE, more interactive and entertaining apps were rolled out, such as LINE Camera, LINE Tools as well as mobile app games like LINE Pop and LINE Bubble.

The regular releases of new features have made it easier for LINE to position itself as one of the
market leaders in the mobile messaging and app market. In particular, the LINE Camera hit 20 million downloads within 10 months of its release and currently ranks as the top app in the camera category across 27 countries worldwide. LINE Games is also keeping up with these positive statistics starting with ‘LINE POP’, a simple puzzle game linked with the LINE app, which hit 10 million downloads in less than two weeks of its release.


To date, LINE is recording an average of 3 million new subscribers per week with active users constituting of up to 86% of its total registered users. Users of the LINE community are rapidly increasing making LINE the #1 free app in 41 countries including Singapore.

“We share the excitement over these significant achievements of LINE and we at NHN Singapore are very proud to be part of this success,” says Mr. Eric Lee, Managing Director of NHN Singapore. “We are positive that the LINE community will continue to grow especially in South East Asia as we continue to refine and enhance the LINE app and all of its features to engage our existing and capture more new users across the region,” adds Mr. Eric Lee.

As they move towards becoming a ‘Smartphone Life Platform’, LINE further strengthened its communication functions and social networking elements with the launch of their ‘Home’ and ‘Timeline’ services in August 2012. Users can now post updates and share their life stories on their own space.  In addition, they have released LINE Tools that include tools essential for daily use and even LINE Antivirus to protect users from online security threats. These features mark LINE’s evolution to more than just sending and receiving messages.

With the aim of becoming the world’s leading communication service in all over the world, <NHN Japan’s CEO Akira Morikawa> concludes, “We would like to celebrate this milestone with our users who made all this possible. That is why we at LINE are making our special stickers available to everyone for a certain period. We promise to continuously improve our products and services to make them even more enjoyable and useful to our users.”

For more information about LINE, please visit the official website at http://line.naver.jp/en/.

LINE LINE
LINE is a new communication app which allows you to make FREE voice calls and send FREE Emoji messages whenever and wherever you are, 24 hours a day!

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